The New Marketing Mindset for Moving Companies

SUMMARY

In this episode of the Moving Mastery Podcast, Louis Massaro shares his insight on the new way of thinking about marketing for moving companies.

You’ll learn:

  • How to gain more market share during this off-season
  • Why you must pivot away from the old way of doing marketing
  • What you can do to push forward during these slow times

There are going to be a lot of moving companies that fail this winter, thus there are going to be a lot of opportunities for the businesses that are pushing forward and have their way of doing things dialed in. Now is the time to be building strength, building systems, to gain that market share. If you want to catapult your business, this is the time.

Learn the new way of thinking about marketing for moving companies, watch The New Marketing Mindset for Moving Companies now! Go download all the previous episodes as well!

HOT NEWS & DEALS!

Moving Mastery Summit is only two weeks away! It’s time to make a decision, are you coming? Grab your ticket now before it’s too late!

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TRANSCRIPTION

There are going to be companies that fail in the next 6 to 12 months. And the only people that’s going to be in this room are people that just aren’t listening or aren’t going to apply what they learn. But mostly it’s going to be people outside this room. Mostly it’s going to be people stuck in their ways or are newer and just haven’t learned the ways yet, you know, but I think, uh, the hardest part is for the companies that are, um, stuck in their ways.

Right? They just have been doing it so long, they’ve been successful, they’ve got their heels planted, they don’t want to change, they don’t want to do anything. And that’s understandable. I get it. I didn’t want to change from the yellow pages. I didn’t want to have to go and learn marketing. Learn digital marketing.

But it was required. And,

There’s going to be a lot of opportunities. A lot of opportunities. Now is the time to be building strength, building systems, to gain that market share. If you want to catapult your business, this is the time. I mean, who’s heard that, like, the biggest companies are always built, like, in recessions? You guys heard that?

Right? It’s true because everybody else is paralyzed in fear. They freeze. I watched it in 2008. People just froze. And now is not the time to freeze. Now is the time to push forward. Now is the time to pivot away from the things that might not be working to the things that are working. So we could seize the opportunity when unfortunately other companies fail.

Right? It’s just the nature of it. There’s people that get in this business and don’t make it. Right? There’s people that get in this business and they crush it. And then there’s everybody in between. So I want to talk about the required systems. The stuff that you must have. We talked yesterday about… The move acquisition system.

So the move acquisition system consists of two things, right? Marketing and sales. Because there’s really only two things we need to do in this business on a simplified basis, which is book move, service move. Book move, service move. Book move, service move. If we could do that consistently at a profitable rate and have raving fans the whole time, you’re gonna have a great business, right?

And we want the system to do that. And so let’s jump into what this looks like. Let’s talk about marketing first. Everything with marketing comes down to the ROI. The return on investment. That’s it. Because if you’re spending money and you’re not getting a return on that money, you can’t make any money.

Right? So, I literally had to go and learn this stuff. Like, I dove in. I told you guys I’m a student. And like, when it comes to your business, like, I believe in my ability to figure things out. Right? We talked about that. It’s up there somewhere. And, I went and I learned, SEO, pay per click, buying leads, digital marketing, ads, everything that in 2007, 2008 was, you know, starting to roll out.

Probably had been out before, but in moving, nobody was really into it. And at that time, it’s the same thing as right now, many people just resisted. They stuck with those big yellow page payments. They didn’t learn how to do any digital marketing. Why? Because they didn’t know it. And because they didn’t know it, they feared that they wouldn’t be good at it.

Or, I can’t figure that out. That’s beyond, I’m not, I’m not a, I’m not a marketer. Right? What’s a marketer? If you’re in business, you must be a marketer. You must understand the foundation and the principles. So, I spent a ton of money, my first SEO company, I paid them 30, 000. To build a site, set it up for SEO, but I made them teach me along the way, right?

I sat in their office and I understood everything that was going on. Same thing with our pay per click ads. Same thing with direct mail. I started to really break it down and understand, Okay, when we mail this piece, how quick does it get there? Okay. When do we need to mail the piece? Does the piece get mailed when the house is on the market?

Does the piece get mailed when the house goes under contract? When do we do that? How do we do that? How do we get it there quicker? How do we stand out beyond everybody else that’s in their mailbox? So all these other avenues, I was forced to learn it. And here’s what it comes down to, is it comes down to the return on investment.

Once I understood, we built this little report. And it was like, hey, we’re buying leads from all these companies. At the time, we were doing long distance too. So now I needed leads from all over the place. All right, because I had these, which ones don’t book, let’s put a little spreadsheet together so that at the end we could determine which lead is profitable, which lead source is profitable and which ones aren’t.

All right, let me, it’s simple enough, but once we created the report, which I’m going to share with you the metrics for that, that helped me catapult my business, that was right around that time and it was, it was my clear thinking from changing my lifestyle, right, which happened within that, within that year.

Right? From wanting to jump in the water and end it all, to hitting rock bottom and saying there’s got to be a better way, and just doing everything I needed to do to focus on building my life. Because of that, I was thinking clearly. Had I not been in that place, had it been a year before, I don’t know that I would have figured it out.

I don’t know that I would have even, like, had the mental clarity to sit down and go through the process of identifying what we needed. But once I did, that was it. I remember sitting there with my sales manager in our first call center. He started as a rep, worked his way up, eventually became my director of sales.

Now he’s got a very successful business of his own. And it was like, holy shit, look at this. We can see if it works. We’ve got clarity. Like it was, it was, we weren’t doing it, but it was the equivalent of us like jumping up and down and hugging each other. And just like. That’s how it felt. And we scaled to 20 million after that.

Because now, you’re not afraid when someone says, I’ve got a lead. We’ve got leads for you. Yeah, alright. Send them over. I’ll let you know if they work or not. Right? We’ve got the strong sales process. We’re gonna track it all the way through. And we’re gonna know quick if these are for real or these are bullshit.

Right. So instead of saying, no, no, no, I don’t know what to do. Is it this one? Is it that one? Talking to other people? What do you guys do? What do you guys do? And meanwhile, the reality is some stuff works in some cities and it doesn’t work in other cities. Some stuff works for local moves. It doesn’t work for long distance moves.

So it’s good to talk to people. When it comes to marketing, the number one strategy is ROI based marketing. That’s it. You’ve got to know to return. If you don’t know to return, nothing else matters. That’s the foundation of all your marketing.

I’ve got a client, uh, a member of our mastermind that is in the room, and when I started working with him, he was doing, um, I want to make sure I get the math right, he was doing 3 million a year and spending 50, 000 a month in marketing, okay, 50, 000 a month in marketing, so you know, he was going for it, right?

But the return just wasn’t there. First thing we did was we set up the marketing ROI report. We started tracking everything for them to see what was what. Based off the information, I’m going to show you how we do this too. Based off what we saw, we were able to reallocate the funds, basically take the stuff where you see each marketing source on a spreadsheet, and you see the ROI percentage, and it’s like, that is there?

100%,

right? So if you’ve got too much going to marketing, you’re never going to make any money. Right? So you’re basically paying too much to go do a move. And so, we reallocated, we readjusted it, we took his marketing from 50, 000 to 25, 000 a month, cut it in half. Guess what, guess what happened to his sales?

Just about, 5. 8 million. Almost doubled. Now, that was coupled with the sales process, which we’re going to get into as well. Well, you’ve got to get number one of the how to thrive in any economy was fuel it with profitable marketing. That’s how you fuel it. If you’re pouring garbage in, it’s not going to work.

And if you’re pouring great marketing in, but you don’t have the sales process, it’s not going to work. They’ve, they’ve got to work together. Combined is the customer acquisition system.

How Moving Companies Boost Profits in 2023 – Part 3

Cutting Expenses

SUMMARY

In this episode of the Moving Mastery Podcast, Louis Massaro shares his thoughts on cutting expenses in your moving company.

You’ll learn:

  • How to get more profit from each job you do

  • Why you shouldn’t cut certain expenses

  • What you can do to reduce your overhead costs and still provide great service to your customers

When cashflow is tight in your moving business it can be tempting to start cutting expenses to achieve the profit margins you’re looking for.

While this method of increasing profits is tempting, it can also be a very bad idea. Cutting necessary expenses like labor and marketing costs will leave you in a worse position than other ways of lowering your overhead.

Learn how to find better options for cutting unnecessary spending in your moving company, while at the same time leveraging the necessary expenses you must have to make more money, watch Cutting Expenses in Your Moving Company now!

Go watch all the previous episodes as well!

HOT NEWS & DEALS!

It’s almost time for Moving Mastery Summit! Early Bird tickets are expiring soon so lock in your discount before it’s too late!

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How Moving Companies Boost Profits in 2023 – Part 1

Increase Booking Percentage

SUMMARY

In this first episode of his new video series called How Moving Companies Boost Profits in 2023, Louis Massaro shares one of the best ways to set yourself up to take home more money at the end of the year.

You’ll learn:

  • How a small increase in booking percentage means huge profits over time
  • Why you don’t have to spend more on marketing to make more money
  • What you can do to convert more leads and invigorate your sales team

As a moving company owner, it’s important to maximize the number of leads you’re converting. After all, the number one purpose of every phone call is to book the job, right? So you’ve got to take advantage of every opportunity you have to close deals and bring home the money.

Learn how a small step up in the number of jobs you book can mean a huge boost in your profits, watch Part 1: Increase Booking Percentage now!

Go download all the previous episodes as well!

HOT NEWS & DEALS!

Moving Mastery Summit is only 6 weeks away. Early Bird tickets are expiring soon so click here to lock in your discount before it’s too late!

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TRANSCRIPTION

?I always aim for a 20 percent profit margin in my moving companies. And what that means is if you do a million dollars in revenue, you’ve got 200 K that you’re able to take home personally, right? If you do 10 million in revenue, you’ve got 2 million that you’re able to take home personally. And I know this sounds crazy to a lot of people when they first hear me say this, because industry average is 10%.

But when we think about the average, the average is people that are crushing it and people that are losing money combined. to come up with that average, right? I don’t know about you, but I don’t want to be average. My clients don’t want to be average. And if you’re listening to this, I’m pretty sure you don’t want to be average either.

So how do you boost profits in a time in 2023 when there are less people moving, right? You may have experienced a little slowdown this year, right? You may have had a big boom in 2020, 2021. And then all of a sudden. Things started to come to a halt, right? That’s just business. There’s, there’s hills and there’s valleys, right?

It goes up and it goes down. So what do we do in the downtime to prepare us for when things come back up, but also so that we can maintain and we could profit in a period where there might be less people moving. You might not have as many leads as you want to have or as many opportunities, right? For me, when I was going through the recession in 2008, it hit me hard.

I mean, I had Uh, five or six, six locations at that point, um, long distance division, right? We were rocking and then all of a sudden things started to slow down. All of a sudden things felt like they were coming to a halt and it really started to highlight all the inefficiencies in my company, right? I thought we had things dialed in.

I thought things were on point. You know, I started in business in 2000 and from 2000 to 20, uh, 2008. We’re rocking. I was making a ton of money. The businesses were growing. But what I realized when the recession came was I built my business in good times. Therefore, I built it to thrive in good times and not in bad times.

And so during this period, I realize there’s some things that I needed to do in order to get profits back up, right? Same thing right now. Same thing today. This is what I’m advising my clients to do. And I’m gonna break it down for you today because if you’re struggling to get moves, I get it. I know where you’re coming from, right?

I know the feeling of wondering what it’s like to, you know, am I gonna make it, right? What happens after moving season, right? Will things ever turn around or, you know, is the industry over? Are people gonna, you know, like All these thoughts go on in your mind. And here’s what I can share with you. The companies that I saw succeed in 2008 took action.

The companies that I saw not succeed. Right. They didn’t know what to do and they got so in their head that they were thinking everything was outside of them that they couldn’t control it. So I want to give you some things to put it back into your control so that you could start thriving right now, regardless.

Of what’s going on out there, right? Because we’ve got clients that are doing that right now, gaining market share, kind of putting the blinders on and saying, listen, I don’t care what’s happening out there. This is what we’re going to do to focus. Because as you’re doing that the same way with me. You build the capabilities, right?

I would have never been able to take my business to 20 million a year had I not gone through that period and learning and adapting and pivoting and finding new ways to grow that I didn’t even look for before because it just felt much easier, right? So first thing I want to share with you today is focusing on sales, right?

Every time we see someone, a company that we’re working with, and they’ve got cash flow issues, they’re not, you know, they’re not making enough money. The profits not, you know, even at the average of 10%, let alone 20%. We look at it almost every time it goes back to sales, right? And so many people think that what they need to do is start cutting costs, cutting costs, cutting expenses.

And let me share with you how Focusing on sales, your booking percentage specifically is going to help you make more money now, regardless of the amount of leads that you may have or that may have went down. Right? So when we talk about booking percentage, booking percentage is, you know, if you get 100 leads and you book 22 of them, that’s a 22 percent booking percentage, right?

And I know you’re probably at one there. Lewis, what’s what’s the average in the industry? And It’s really hard to put a number on that because everyone uses different marketing sources and your marketing sources are going to determine your booking percentage for that source. So if you’ve got a whole mix of different marketing sources and you know, some are booking at 50 percent and some are booking at 10%, it’s going to mix.

So depending on how much money and resources you’re putting towards the higher booking and the lower booking, it’s going to be a mashup of numbers, right? So my suggestion is determine what your Booking percentages. Now make that the baseline and look to improve it. You know, we did a case study on a small moving company, midsize moving company and a large moving company to see what would happen with a 5 percent jump in booking percentage, right?

So let’s say we’re using the number we’re talking about 22%. So they go to 27 percent right? The number works wherever you’re at. So whatever your number is, You go 5 percent higher, right? So 22, you go to 27. And so we ran these numbers and based on the same average move, right? Same average move. It wasn’t like, Hey, you’re making more money per move.

It was just. You’re, you’re, you know, let’s say your average is 800 a move or 1, 800 a move, whatever it is, same moves, you’re just booking more of them. Well, you’ve got the small moving company that is a 375, 000 company a year, right? By increasing the booking by 5 percent jump, they increased by 156, 000.

Okay, small moving company, um, a midsize moving company doing a million dollars a year, uh, increased 400. 450, 000 extra with a 5 percent jump, right? A large moving company to doing 2. 5 million with a 5 percent jump increased by a million dollars extra. Okay. That’s about 40 percent across the board increase in revenue by just booking 5 percent more bumping up 5%.

Do you know what that does to the bottom line? Because here’s the thing. There’s no extra money being spent on marketing there, right? That’s just saying, Hey, here’s the opportunities that are coming in front of us. Let’s book more of those, right? So you might be saying, that’s, that’s great. Louis, how do I do that?

Well, you do that by really putting focus and emphasis on your sales. And what I can tell you is that most people Overlook this part, right? And that was me. That was made for years. It was like, Hey, jobs were just kind of falling in our lap, sort of speak, right? I mean, we had a sales process. We had it dialed in, but we didn’t have it dialed in like, you know, this is life or death.

Like we need to do this now, like we did in the recession. And once we started to make those shifts, everything changed. So what are some of the things you could do to increase your booking percentage? Well, first of all, when you get a new lead, Uh, let’s say it comes in off your website or you’re behind a new lead.

Get them on the phone. A. S. A. P. Our goal is to get them on the phone within five minutes of that lead coming in because the customers focused on getting the prospect really at that point. I call them customers because once it’s a prospect, it’s like they’re a customer and they’re in that zone when they’re thinking about getting a quote for an estimate.

Then if you’re calling them back two hours later, They’re on to something else. They’re in a meeting. They’re picking up their kids from school and you don’t have that same attention that you would have if you get them on the phone right away. So you got to get them on the phone right away. Then if you don’t, if you’re not able to, you’ve got to contact them in different modalities.

Right? You’ve got to call them. You’ve got to email them. You’ve got to send them a text. You’ve got to make sure you leave a voicemail, right? Most people are loose. I don’t want to bother them. It’s not bothering them, right? It’s helping to reach them in a modality that works for them. I don’t know about you, but when my phone rings, I don’t answer it unless I know who it is, right?

When I see a number, I don’t answer it. I’ll let it go to voicemail, but a text. I’ll look at the text, right? Other people are the same way with emails or other people are the same way with a voicemail. They’ll hear it. They’ll see there’s a voicemail. They got to hear who it is. So you want to make sure that you’re reaching out to them in multiple modalities, right?

And then you have a cadence of lead follow up, right? Getting them on the phone, right? Our goal with every one of those leads is get them on the phone, book the job. Get them on the phone, book the job. So we’ve got to be able to get them on the phone first. So, once you go through that and you get them on the phone, now, you’ve really got to do a good job of painting the picture.

And we did that through having a sales script, right? When I started off, just I was working out of a truck rental yard and I literally would, uh, wrote down a script on a piece of paper and was like, okay, I want to make sure that I’m hitting all these points all the time and I don’t miss anything. So I had that there ready to go and we refined that along the way, right?

And the sales script is not something where it sounds like you’re reading from a sales script, like it might sound that way. For the first few days, right? Maybe the first week at the longest while somebody’s training. But after that, it gives you and your sales team an opportunity to, um, have consistent messaging, right?

You’re saying the same thing to everybody. You’re making sure that the things that you need to say on every call are being said. The things that you shouldn’t be saying on every call aren’t being said, right? You’re creating that consistency. And so you’re kind of painting the picture and what you’re doing in that conversation.

Uh, presentation is so whether it’s over the phone, whether it’s an on site, whether it’s a virtual survey is you’re starting to plant the seeds of your value as a company. Okay? Because we also don’t want to be booking based on us being the lowest price around. And so you’re doing that now. You’re not gonna book every job on that first call, right?

You’re gonna need to do some follow up. And this is where we see our clients or people that come in for the first time and then we start working with them are missing a huge opportunity. Right. Huge opportunity. And a lot of times it’s that mindset or that stance of like, Hey, I gave him a quote. And if they want to book with me, they’ll call me back.

I don’t want to be a pest. I don’t I don’t want to hound them. Right. And the reality is people appreciate diligence. People https: otter. ai When you follow up with them, right? Everybody’s busy. These days, they’ve got things going on, right? If they don’t have things going on, they’re on. I mean, they’re consumed.

Their attention span is short, so you’ve got to be able to reach out and help them solve the problem that they initially reached out to you for, which was to get a move, right? And so when you reach out, you always want to make sure that you have a reason for your call. Don’t just, hey, um, I’m just, uh, following up here to see if you want to make, do this move, right?

Have a, have a good reason for the call. And this way, you’re doing a follow up, right? And they’ll appreciate it, and your booking percentage starts to skyrocket at that point, right? And even then, you’re going to have some people that maybe say your price is too high. Well, if your price is too high or they need to get other quotes or they need to check with their spouse or they don’t know the closing date or whatever it is, you also need some rebuttals for the for the, uh, to overcome those objections, right?

Those are objections. And when we think about the objections, I look at that and we used to say, okay, well, we just haven’t done a good enough job of educating them on why our company is the best choice for them in this move, even if we’re charging more. Yeah. So it’s not that you need fantastic salespeople.

Great salespeople sometimes are just born. But most of the time, great salespeople just know what to say and when to say it, right? So by focusing on these elements by focusing on every single lead is an opportunity that we can’t let slip through the cracks, knowing the numbers that I shared with you of just a 5 percent booking increase what that will do to your numbers.

You could, you know, do that with your own numbers and see what that would do. Um, it’s tremendous, right? So if you if you’ve got a few different sales reps and Each one of those sales reps, you know, maybe someone’s booking it and your number, maybe your numbers are 50 percent or 60%, whatever it might be.

Well, I can almost be certain that there’s a fluctuation. If you’ve got a handful of, of moving consultants or sales reps, there’s going to be someone that’s at least 5 percent higher than somebody else, sometimes 10, sometimes 15%. So if that one person can do it, how can you model? What they’re doing with everybody else, right?

So it’s like, Louis, where do I start with a script? Well, what’s the person that’s crushing it? What are they saying? Or what did you say when you were on the phone? Right? That’s what I did when I was, you know, transitioning and starting to hire sales reps. I didn’t say nobody could do it better than me.

I’m gonna keep booking the jobs because I would have never been able to remove myself from that position, right? To get to a place where I had 60 reps on the phones booking jobs all based on here. You’re guys. Here’s what to say because here’s what works. So when they know what to say and they know when to say it and they’re not afraid to overcome an objection, not coming from a place of aggressive sales, right?

That’s not what this is about. It’s about educating the customer, taking them by the hand, showing them that your company is the company to go with, right? So booking percentage, focus on that. Right. Just by putting your, you know, you’ve heard the, you’ve heard the saying what, what you, um, you can’t measure what, what you can’t manage, what you don’t measure.

Right. So if you’re not looking at the booking percentage, this is going to be, you know, it’s not even going to be on your radar. So if you start looking at the booking percentage, see where you’re at and look to set a goal to increase that by 5%. All right. See what that does, because without new leads, right.

And, and also, you know, when we work with clients, we don’t want to. Go and spend money on marketing just to pour it into a sales process where, you know, think about a bucket and you’re putting all the, uh, the marketing into the bucket to basically collect money, but there’s holes in the bottom, right? So sealing up those holes is basically going in and sealing up that sales process.

So that’s. Number one is the booking percentage. Work on getting that up.

Ultimate Moving Company Marketing Plan

SUMMARY

In this episode of The Moving Mastery Podcast, Louis Massaro shares how to set up the ultimate moving company marketing plan.

You’ll learn:

  • How to get accurate numbers on your Marketing ROI (Return On Investment)
  • Why you must Cultivate Your Google Garden
  • What lead sources are working now in the moving industry

As we head into summer it’s important to be proactive with your marketing to maximize the amount of jobs getting booked.  

Are there some of your marketing efforts that you’ve neglected lately, or not paid attention to? Do you have some new ideas or new strategies that you’d like to implement?

Now is the time to get your marketing dialed in.

Learn how to specifically optimize your current marketing plan and take Louis’s best strategies to get more leads, book more moves, and make more money this season. Watch to Ultimate Moving Company Marketing Plan now!

Go watch all the previous episodes as well!

HOT NEWS & DEALS!

***ANNOUNCING MOVING MASTERY SUMMIT 2023!***

OCTOBER 12th – 14th in Scottsdale, AZ!

Come and spend three days with us in Scottsdale and let me personally give you the latest moving business strategies and NEW systems and processes that today’s fastest-growing and most successful moving companies are using!

CLICK HERE TO GET YOUR TICKETS NOW!

Join the Louis Massaro Group: Official Louis Massaro Community Facebook Group! A place for business owners to connect, share ideas, and inspire one another. Click here to join!

Latest Instagram!
Check out @LouisMassaro for new announcements, valuable tips, and enlightening videos to take your company to the NEXT LEVEL!

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How to Supercharge Sales in Your Moving Company

SUMMARY

In this episode of The Moving Mastery Podcast, Louis Massaro shares how you can supercharge sales in your moving company.

  • “As we’re heading into this time of recession talk and housing market slowing down, right now is the time you’ve got to pull out that inner fight.”
  • “Now is the time where you’ve got to say, “You know what? Not everything can be soft and rosey and easy all the time. This is MY TIME to accelerate past the competition.”How do you do that? SALES.
  • “Summer is coming. It’s time to do the things you know you’ve needed to do to boost your sales and increase profits so that this time next year you’re not even worried about whether or it’s busy or not.”
  • “Learn how to thrive through the recession by optimizing your sales machine for this upcoming moving season.”
  • Watch the video to get full training.

HOT NEWS & DEALS!

***ANNOUNCING MOVING MASTERY SUMMIT 2023!***

OCTOBER 12th – 14th in Scottsdale, AZ!

Come and spend three days with us in Scottsdale and let me personally give you the latest moving business strategies and NEW systems and processes that today’s fastest-growing and most successful moving companies are using!

CLICK HERE TO GET YOUR TICKETS NOW!

Join the Louis Massaro Group: Official Louis Massaro Community Facebook Group! A place for business owners to connect, share ideas, and inspire one another. Click here to join!

Latest Instagram!
Check out @LouisMassaro for new announcements, valuable tips, and enlightening videos to take your company to the NEXT LEVEL!

RELATED POSTS

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How to Get Higher Profits and Happier Customers

Improve Your Sales Process

Book More High-Paying Moves

How to Conquer Moving Season

How Moving Companies Increase Profits

SUMMARY

In this episode of The Moving Mastery Podcast, Louis Massaro shares how you can increase profits in your moving company.

  • “As the off-season is coming to an end you want to make sure you’re getting a head start on optimizing each area of your business before season hits.”
  • “Now is the time to prepare to accelerate your profits for the rest of this year.”
  • “You might be feeling a little strain with your cashflow right now, which could be causing you to be concerned or worried, but you’ve got to remember that spring and summer are coming and it’s time to get prepared now.”
  • “Learn how to make more money this coming moving season and get your company ready to run like a well-oiled machine when it starts getting busy.”
  • Watch the video to get full training.

HOT NEWS & DEALS!

***ANNOUNCING MOVING MASTERY SUMMIT 2023!***

OCTOBER 12th – 14th in Scottsdale, AZ!

Come and spend three days with us in Scottsdale and let me personally give you the latest moving business strategies and NEW systems and processes that today’s fastest-growing and most successful moving companies are using!

CLICK HERE TO GET YOUR TICKETS NOW!

Join the Louis Massaro Group: Official Louis Massaro Community Facebook Group! A place for business owners to connect, share ideas, and inspire one another. Click here to join!

Latest Instagram!
Check out @LouisMassaro for new announcements, valuable tips, and enlightening videos to take your company to the NEXT LEVEL!

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How to Get Higher Profits and Happier Customers

SUMMARY

In this episode of The Moving Mastery Podcast, Louis Massaro shares how to get higher profits and happier customers.

  • “When you take your company’s Sales, Marketing, and Operations processes and combine them all together under one big initiative of raising your standards of service, you will make your customers happier and be able to raise your prices to make more profit.”
  • “When you think about what it is that you actually offer to your customers, do you think, “We offer to move their stuff.”? Yes, that is essentially what you do, but it goes deeper than that. You offer them peace of mind that their belongings will be padded and transported safely to their new home. That they won’t have to worry about how they’re going to get all of their furniture reassembled and placed exactly where they want it to go in the new house. That their floors and door jambs will be protected. That any of their concerns will be happily taken care of.”
  • “You offer them a stress-free experience to where they actually look back and think, “That was great! I’m glad I went with that company, I probably would have felt stupid if I didn’t.”
  • It’s all about value. You’ve got to show the customer that your company is the right choice even if your price is higher than the competition. You must develop your Unique Selling Proposition. This very well could be one of the most important lessons that you receive in your business.
  • Watch the video to get full training.

HOT NEWS & DEALS!

***ANNOUNCING MOVING MASTERY SUMMIT 2023!***

OCTOBER 12th – 14th in Scottsdale, AZ!

Come and spend three days with us in Scottsdale and let me personally give you the latest moving business strategies and NEW systems and processes that today’s fastest-growing and most successful moving companies are using!

CLICK HERE TO GET YOUR TICKETS NOW!

Join the Louis Massaro Group: Official Louis Massaro Community Facebook Group! A place for business owners to connect, share ideas, and inspire one another. Click here to join!

Latest Instagram!
Check out @LouisMassaro for new announcements, valuable tips, and enlightening videos to take your company to the NEXT LEVEL!

RELATED POSTS

Increase Profits With Raving Fan Customers

How Much Should Moving Companies Profit?

Increase Profits: Tighten Up Your Moving Operations

Customer Service Best Practices for Moving Companies

Book More High-Paying Moves

Improve Your Sales Process

SUMMARY

In this episode of The Moving Mastery Podcast, Louis Massaro shares some ways for you to improve your sales process and he gives you some tips on how to book more moves through follow-up.

  • “You could have the best marketing, the biggest ad budget, billboards, commercials, trucks everywhere, and be buying all the leads, but… None of it will work if you have a weak sales process.”
  • “Your marketing efforts are only as good as your sales process. You could have all the best leads in the world, but if you’re not on point with exactly what to say to the customer when you get them on the phone, and you’re also not following up with them after you give them a quote, it’s likely that you won’t book the job.”
  • “This is so important because with the decline in the housing market, fewer people moving, and experts speculating about a recession, we’re heading into a very competitive time right now in the moving industry.”
  • “With uncertain times ahead, it’s going to be the moving companies who have their sales and follow-up processes dialed in that are going to weather the storm and continue to book jobs.”
  • Watch the video to get full training.

HOT NEWS & DEALS!

***ANNOUNCING MOVING MASTERY SUMMIT 2023!***

OCTOBER 12th – 14th in Scottsdale, AZ!

Come and spend three days with us in Scottsdale and let me personally give you the latest moving business strategies and NEW systems and processes that today’s fastest-growing and most successful moving companies are using!

CLICK HERE TO GET YOUR TICKETS NOW!

Join the Louis Massaro Group: Official Louis Massaro Community Facebook Group! A place for business owners to connect, share ideas, and inspire one another. Click here to join!

Latest Instagram!
Check out @LouisMassaro for new announcements, valuable tips, and enlightening videos to take your company to the NEXT LEVEL!

RELATED POSTS

Book More High-Paying Moves

How to Manage Sales in Your Moving Company

How to Increase Your Revenue Per Move

Create Your Moving Company Sales Script

Systematize Your Moving Company’s Sales Process

Book More High-Paying Moves

SUMMARY

In this episode of The Moving Mastery Podcast, Louis Massaro shares how to book more high-paying moves in your moving company.

  • “It can be scary to raise your prices during moving season, but when you’re approaching full capacity it’s important to keep pushing the envelope to get paid what you’re worth so that the work you’re doing on a daily basis is profitable.”
  • “During moving season, it can be easy for moving company owners to just be on autopilot going through the motions. After all, it’s busy, and you know it’s going to continue to be busy all summer, right? You’re booked out, things are hectic and moving quickly…”
  • “As your calendar is filling up with booked moves, it’s important to remember to raise your prices to help make every job as profitable as possible.”
  • “Being totally booked out is better than having a completely empty schedule, no doubt about it. However, you don’t want to be in a position where you could be getting more money per job, but you’re not.”
  • Watch the video to get full training.

HOT NEWS & DEALS!

***ANNOUNCING MOVING MASTERY SUMMIT 2023!***

OCTOBER 12th – 14th in Scottsdale, AZ!

Come and spend three days with us in Scottsdale and let me personally give you the latest moving business strategies and NEW systems and processes that today’s fastest-growing and most successful moving companies are using!

CLICK HERE TO GET YOUR TICKETS NOW!

Join the Louis Massaro Group: Official Louis Massaro Community Facebook Group! A place for business owners to connect, share ideas, and inspire one another. Click here to join!

Latest Instagram!
Check out @LouisMassaro for new announcements, valuable tips, and enlightening videos to take your company to the NEXT LEVEL!

RELATED POSTS

How to Conquer Moving Season

How to Manage Sales in Your Moving Company

How to Increase Your Revenue Per Move

Create Your Moving Company Sales Script

Systematize Your Moving Company’s Sales Process

How to Conquer Moving Season

SUMMARY

In this episode of The Moving Mastery Podcast, Louis Massaro shares how to conquer moving season.

  • “One good summer can set up your moving company financially to propel you to the next level. But you’ve got to be prepared to strike while the iron is hot!”
  • “In the moving business, the peak season runs from mid-May thru mid-September. This has traditionally been the most popular time for people to move, as well as the most profitable time for moving companies.”
  • “So, as we enter the 2022 moving season over the next couple of weeks it’s important that you are prepared to make the most out of this busy time. Because being ready makes all the difference.”
  • “Looking back I see that there were years when I didn’t prepare myself and my team for moving season. I knew it would be busy, I knew we would make money, but I didn’t do the things I should have to really maximize the number of jobs that were getting booked, and put things in place to really increase the profit from each move.
  • I was just phoning it in, and as a result, I left a lot of money on the table.”
  • Watch the video to get full training.

HOT NEWS & DEALS!

***ANNOUNCING MOVING MASTERY SUMMIT 2023!***

OCTOBER 12th – 14th in Scottsdale, AZ!

Come and spend three days with us in Scottsdale and let me personally give you the latest moving business strategies and NEW systems and processes that today’s fastest-growing and most successful moving companies are using!

CLICK HERE TO GET YOUR TICKETS NOW!

Join the Louis Massaro Group: Official Louis Massaro Community Facebook Group! A place for business owners to connect, share ideas, and inspire one another. Click here to join!

Latest Instagram!
Check out @LouisMassaro for new announcements, valuable tips, and enlightening videos to take your company to the NEXT LEVEL!

RELATED POSTS

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Moving Season Kick-Off Party

Prepare Yourself for Moving Season

How to Motivate Your Employees

How to Increase Your Revenue Per Move