All moving companies have access to the same marketing. Whether it’s SEO, PPC, Direct Mail, Moving Leads, Yelp, Angie’s List, Thumbtack, Referral Networks (for a full list download 10 Rules of a Profitable Moving Company for free).
It’s not the marketing that is going to separate you from your competition and allow you to dominate your market. It’s your sales process. It’s not about what lead source to use, it’s about what happens after you receive that lead or phone call. What’s your sales process like?
Here’s the best sales and marketing advice for moving companies:
- Track and report on your marketing – The best marketing source is going to be whichever one is the most profitable for your company. I don’t mean which one brings in the most business, I mean which one is the most profitable after you pay for the marketing. In order to know how your marketing is performing, you must be tracking and reporting on all of your marketing. This will allow you to try out different sources to see what works and what doesn’t.
- Tweak and make adjustments – Once you know your numbers you have the ability to tweak your marketing and make adjustments. You can adjust or cut-off sources that aren’t working and then add that money to sources that are working. This is the beauty of modern marketing, you’re not locked into yearly contracts with most marketing.
- Start focusing on sales – So if we all have access to the same marketing, and you’re tracking your marketing and making adjustments, what do you think is going to propel you to that next level? That’s right, your sales process. You should be focused on building a Moving Sales Machine. Creating processes for lead management, estimate follow-up and more. Strong sales processes are what separates the companies that are getting by from the companies that are making millions!
Having great marketing and letting it flow into a not-so-great sale process, is like putting high octane fuel in a beat-up car and expecting it to run like a Ferrari. It’s won’t happen, it’s still going to run like a beat-up car.
So if you really want to take your moving company to the next level, follow these 3 steps above. That’s the best sales and marketing advice for moving companies I can give you.
If you want to learn the 6 Stages of Building a Moving Sales Machine, check out this Free Training I put together for you. This will lay out what you need to do to build that Ferrari!
Watch the video above for the full episode.
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How can I help? What challenges are you facing in your business? What areas could you use some tips in?
Leave me a comment below and I will be more than happy to get back to you or post a video on the topic.