Don’t Just Build a Business, Build a Life

SUMMARY

In this episode of The Moving Mastery Podcast, Louis Massaro shares some tips to help you not only build a business, but to build a life.

  • “True success does not come from building your business. True success comes from focusing on building a life and using your business as a vehicle to financial freedom, to allow you to live that life.”
  • “If you put all your focus and energy on just working and grinding and hustling to build your business, without a vision for where you want your life to go, meaning you don’t have a target on what you’re truly after instead of just business goals, you’re going to end up either completely unfulfilled, burnt out, and just not inspired anymore to continue to grow your business.”
  • “When I started my first company and I was 19 years old, I started a moving company and it was hustle and grind and hustle and grind, and just putting in time, putting in hours, literally until I was sick to my stomach. But I got it going. I got it successful. And I’m like, “Oh, this works. I got to work hard. I got to strive. I got to keep grinding.”
  • “I got to a place where I hit an eight figure business, had the homes, multiple homes and cars and all the money I could ever want. And I was just unfulfilled, unhappy, depressed even. And around that time, I got my first coach and she said to me, “Louis, you’ve done an amazing job of building your business, but you haven’t put that same effort into building your life.” and that really was such a transitional moment for me in my life, because I realized that that’s what was missing.”
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Transcription

Louis Massaro:
True success does not come from building your business. True success comes from focusing on building a life and using your business as a vehicle to financial freedom, to allow you to live that life. If you put all your focus and energy on just working and grinding and hustling to build your business, without a vision for where you want your life to go, meaning you don’t have a target on what you’re truly after instead of just business goals, you’re going to end up either completely unfulfilled, burnt out, and just not inspired anymore to continue to grow your business.

If you’re joining us for the first time, my name is Louis Massaro. I help business owners optimize their business, increase profits, and live an extraordinary quality of life. When I started my first company and I was 19 years old, I started a moving company and it was hustle and grind and hustle and grind, and just putting in time, putting in hours, literally until I was sick to my stomach. But I got it going. I got it successful. And I’m like, “Oh, this works. I got to work hard. I got to strive. I got to keep grinding.”

And I got to a place where I hit an eight figure business, had the homes, multiple homes and cars and all the money I could ever want. And I was just unfulfilled, unhappy, depressed even. And around that time, I got my first coach and she said to me, “Louis, you’ve done an amazing job of building your business, but you haven’t put that same effort into building your life.” and that really was such a transitional moment for me in my life, because I realized that that’s what was missing.

I figured, “Hey, work hard, make the money, work hard, make the money and everything else will fall into place.” And it didn’t. I had to be intentional about it. And once I focused on, “Okay, let me look at all the areas of my life. Let me look to bring them up all together, not just bring my business up and wait for everything else to fall into place,” once I did that, not only did I become a happier, more fulfilled person, my business doubled.

I went to $20 million a year. And I share this with you because a lot of times we start our business in kind of a, “Hey, we’ve got to make this happen.” Like for me, it was like my back’s against the wall. Like if I don’t make this happen, I don’t know what else I’m going to do. So we put in the hustle, we put in the grind, and it’s needed to get the momentum going. But then there’s a point where it’s no longer needed, and we’ve got to take a step back and we’ve got to say, “You know what? If I’m trying to increase the profit, I also want to take my life up with it.”

The thrive. Profit and thrive. You hear me say that all the time. So it’s like, anything you do, you want to bring up the profit and you want to bring up the thrive, at the same time. You know? And you might say, “Louis, but you’ve got to work hard. You’ve got to really put in a lot of effort to build a business. It’s hard work.” No one’s telling you not to work hard. What I’m saying is identify what you want in your life. Make that the priority, and then work hard and smart towards them that, not just making money, making money, making money. And so I want to share with you three things to get you thinking about what it is to not just build a business, but to build a life. And the first one is to brainstorm what you want in your life.

You know, it’s easy to say, “Oh, I want to buy these things.” Or, “I want to have these experiences.” But when you start looking at, in all areas of your life, what do you really want financially, in your business, in your relationships, in your personal growth, and the contribution that you make in your health. You know, when we start to look at all areas of our life and say, “What do I want?” That is when you start to create the life that you are then going to go after. You know, if you’re going to put in this work, if you’re going to put in the time, if you’re going to really give your all to build a business, why not make that effort lead exactly where you want it to go? Why not make sure that the ladder is on the right wall before you start climbing?

The next thing you want to do once you have that list of everything that you want in your life … Right? This is what you should be after. This is your ultimate aim. What you want in your life. The next thing you want to do is step into whatever’s possible now. What I mean by that is, I used to, right … Okay, I want to play golf once a week. Right? And so, okay. Am I capable of doing that now? If so, step into it and start doing it now. Don’t put it off. And I want to have date night once a week with my wife. Okay. Start doing that now. Right? Because you’ll have things on this list of your ultimate life of what you want and what you’re after, that you don’t yet have the time, the freedom, or the money to do yet.

But there’ll also be a lot on that list that you do have the time, freedom, and money to do. Start those now. Step into it. Right? You say you want something, it’s there. You’re able to do it. Step into it. Make it happen. Arrange your schedule. Arrange your life to bring up everything, the profit and the thrive.

And the third thing you want to do is from that point, focus on freedom and money to live the rest of that ultimate life. Meaning, get yourself the freedom in your business. Okay? Set up your system, set up your processes, set up your people, set up your automation so that you’ve got the freedom to work on scaling the business. Right? We don’t want to just get freedom to go lay on the beach. That’s great. We want to do that too. But we need freedom to work on the bigger picture, so that we could build a bigger business to really get to that next level.

If you’re stuck day-to-day working in the business, not going to be able to do that. So you want to focus on getting the freedom so that you could focus on getting the money, because once you have the freedom and the money, you should be able to handle everything else you want to handle on that ultimate life list. So do these three things. Let me know how it works. Start focusing on what you really want in your life. Make sure that every move you make, you look to take the profit up with the thrive at the same time. Go out there every single day. Profit in your business. Thrive in your life. I’ll talk to you soon.

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