Category Archives: Sales & Marketing

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Moving Company Sales & Service Consistency

Create Consistency in Your Marketing, Sales & Service.

There are a lot of moving parts in the moving business. As a business owner or manager, it can be challenging to make sure they are all working in unison. One of the most important factors in your customer satisfaction is your moving company sales, marketing, and service consistency.

An inconsistent message to your clients can lead to problems, complaints and also missed opportunities for booking more moves.

In this episode, I share how to determine how consistent your moving company sales, marketing, and service are.

1. Review your marketing

Take a look at all of the marketing material you have out there. Read over your website, your direct mail, brochures, PPC ads, landing pages, social media, etc. Write down everything that you are proclaiming to the public and potential customers that your company offers. Examples would be things like local moving experts, licensed piano movers, quality trained movers, disassemble and reassemble furniture, etc.

2. Review your sales

Moving company sales teams can sometimes have an inconsistent message. Now listen to what is being said by your sales team. Throughout the course of quoting the customer, things are said to persuade them to use your company. Write down everything that your sales team is saying. Examples would be things like “we will arrive at 8 am, our movers will quilt-pad and wrap all of your furniture, they will have all of the equipment necessary for your move, all of our movers are experienced and trained, they will be in uniform, dispatch will call you to confirm,” etc.

3. Review your service

Now the take a look at the reality of what is happening on each move. When you do this, it is important to look at what is being done now, today. You may have told your staff that you wanted things done a particular way at some point. For this exercise to work you need to look at reality and what is actually happening on each move. You may need to go, and spot-check a few moves and how things are going. Write down what your movers are doing. Examples would be things like they were all in uniform, they laid down floor protection, they protected the door jams and railings; they had all of their equipment and tools, etc.

Just going through this process will give you major insight into what is going on within your company. This exercise is especially useful as you grow and have staff handling the day to day operations.

Watch the video above for the full episode.

Like this episode? Please share it! My blog and videos are ad-free ONLY because you share my work!

How can I help? What challenges are you facing in your business? What areas could you use some tips in?

Leave me a comment below and I will be more than happy to get back to you or post a video on the topic.

 

Louis on Instagram for tons of great quotes.

 

Full Transcript

[The following is the full transcript of this episode.]

Louis Massaro: Hey, guys, it’s Louis Massaro, author of 10 Rules of a Profitable Moving Company and founder of Moving Mastery.

Have you ever been in a situation where you receive a phone call from a customer? Your guys are on the job. They’ve already started. Maybe you’re collecting payment or it’s halfway through. And they call in and the conversation starts something along the lines of, “I was told by your salesmen that you guys would do this.” Or, “On your website, when I was checking you guys out, it says that you guys would do that.” And it’s not happening on the move.

This brings up a very important and crucial part to your business, and something that, with a minor shift and change, could really impact your customer experience and create more raving fans. And that’s your marketing, sales, and service consistency. You see, when you are marketing, when you’re putting information on your website, when you’re putting bullet points on all the services you provide, on postcards, or whatever it may be, brochures, Yellow Page ads, it doesn’t matter. When you’re proclaiming everything you do in your marketing, which you should, you should talk about all your great accomplishments and everything, all the services you provide. That should all be in your marketing.

But when you do that, you’re setting an expectation for the customer. So that’s really good bait, essentially, to get them to call you. It’s really good. It kinda brings them in. It says, “You know what? This is what I’m looking for. This company provides that. Let me pick up the phone and give ’em a call.” So you went ahead and you’ve already planted the seeds of expectation with your marketing. Now they’re gonna call and they’re gonna speak to somebody in your company. They’re either gonna talk to a sales consultant over the phone, someone’s gonna go out and do an onsite estimate, and there’s gonna be more said to the customer now in your sales delivery, and your sales pitch, and what it is that you say to actually book the move.

So now, what you’re doing is, you’re planting even more seeds of expectation and you’re fertilizing the ones that you planted with the marketing. So now, you need to fulfill that service on the service end. And I know this sounds like common sense, but let me break it down and show you where this disconnect could cause you a lot of problems, and also, how you can turn this into an opportunity to enhance your marketing and sales effort.

Now, the first thing you’re gonna wanna do is, you’re gonna wanna discover if there’s any discrepancies. So you have your marketing, you have your sales, you have your service. You need to discover what the differences are in the message that you’re delivering to the customer, and the service you’re delivering to the customer. So the easiest way to do this, is take out three sheets of paper. At the top of the first sheet, you’re gonna write “marketing,” on the top of the second sheet, you’re gonna write “sales,” and on top of the third sheet, you’re gonna write “service”.

Now, take a look at all your marketing. You don’t have to do this right now. You can set aside some time, and do it when you have a chance. But take a look at all of your marketing. Your website, your brochures, what it says on your trucks, your business cards, Yellow Page ads, anything. And what is it that you’re proclaiming? What is it that you’re putting out there to the public and saying, “This is what our company’s about.” Are you saying, “We’re licensed and insured. We’re licensed piano movers. We’re gonna quilt pad and wrap all of your furniture. Our guys are gonna lay down floor protection when they come to your home.” Is this stuff in your marketing? Whatever you have, how long you’ve been in business, new, clean, sanitized trucks, whatever’s in your marketing, write it down on that sheet. Everything.

Then you’re gonna wanna go to your sales sheet, and you’re gonna wanna write down everything that’s being said to your customers by either yourself or your sales team, by either listening to them speak to a customer, or reviewing your sales script, if you have a sales script. And you’re gonna want to see what’s being said. Not what should be getting said, we’ll talk about that after. What’s really getting said. Now, you may have put some procedures and some processes in place at one point, and you want certain things to be getting said. But maybe they’re not. So you wanna be… We wanna look at what’s actually happening now, today, and not what should be happening. We’ll get to that in a minute. But go through your sales, and make a list of everything that’s being said.

So if they’re saying, “Our men are gonna come out to your home, they’re gonna disassemble and reassemble all of your beds.” If they’re saying that you can leave all of the clothes in the drawers of the dresser, or if they’re saying no, you cannot. It’s up to you which way you wanna do it, but how they’re saying it, again, sets an expectation for the customer on the day of the move.

Now, you’re gonna go to your service sheet, and you’re gonna write down everything that’s happening on your moves. Are your movers showing up and introducing themselves? Do they have a clean truck every time they show up? Is it swept out, pads folded, ready to go? Are all of your men in uniform? Do you have a policy about smoke breaks, and not taking smoke breaks, or lunch breaks, and not taking lunch breaks on the job? Are they going to lay floor protection and cover the door jambs and the railings? You know, things like that. What are you actually doing on every move? Write all that down.

So now, step two is, you’re gonna wanna compare these. Again, don’t worry if there’s inconsistencies, ’cause that’s part of this. And I can almost guarantee there’s gonna be some inconsistencies, which is good, because we wanna discover that. So now, we’re gonna compare all of these, so the easiest way to do it… Again, if you have a better way of figuring it out, by all means. You wanna compare it. So if you have the three sheets of paper, circle each item that does not appear on all three, on your marketing, on your sales, and on your service. Just circle it if it doesn’t appear on all three. So now you know where the inconsistencies are. And this can hurt you on a service end, and it’s also, you’re missing out on sales opportunities as well, which we’ll get to in a minute.

So now you see that there’s some possible inconsistencies in your marketing and your sales and your service. So now what you’re gonna wanna do is make adjustments. So the easiest thing to do, if you’re saying something in your marketing but it’s not actually happening on the move, is to stop saying it in your marketing. Take it out, take it off your website, take it off your postcards. If you’re saying something in sales that’s not actually happening on the move, you could stop saying that. That’s the easiest way to do it. But, if you look at it as an opportunity, you say, “You know what? We’re already selling these services. We’re already saying we’re gonna do this, or we’re gonna do that. Let’s go ahead and make that policy on the move end. Let’s train our movers and make sure that they know it needs to be done on every move.” Whatever it may be, whatever it comes up on the list, I’m sure it’s gonna be very different for everybody.

So another opportunity here… That’s on what are you saying, what’s your message in marketing, what’s your message in sales? Are you doing that in service? But a lot of times, what you’ll find is that on your service end, you’re actually doing a lot more that you’re not really talking about upfront. So let’s say you are laying down floor protection, let’s say you are always covering the door jambs and padding rails on the stairway, but it’s not in your marketing, or your sales reps aren’t talking about it, you’re missing a major opportunity for extra brownie points, if you will, extra selling points for the customer to be able to book more moves. Because it’s not only about causing less issues based on the inconsistency, it’s about, you know what, are we really doing more on the service end for the customer that we could talk about on the front end, which would allow us to bring in more business? If so, that’s another adjustment. You take the service, and you start putting it on your website, you start putting it in your sales pitch. It’s a great opportunity to add some extra selling points.

So, listen, if you show up on a job, and you go above and beyond for the customer, and there’s stuff that was not in your marketing and is not in your sales, and when you show up, you just blow ’em away, of course they’re gonna be happy. You exceeded their expectations. But if you just meet their expectations, they’re gonna be happy. So if you aren’t afraid to set the expectations high for yourself because you know you’re gonna be able to perform on the service end, do that, because you’re gonna be able to book more jobs. So if you feel confident in your service, make sure everything is loaded up on the sales end. You have everything listed in your marketing, you have your sales guys equipped, ready to go, they know what to say, they know all the extra things that your guys are doing on the job.

And this process alone, you’ll discover a lot about your company. You may need to secret shop your office. You may need to call and have a friend call on speakerphone, and listen to how your office is actually giving the quote, and what they’re saying. You might have to have an estimator go out and do a friend’s home as an estimate. You might have to do a few spot checks on moves. Show up unexpected, see if your guys really are in uniform, see if everything is padded the way that you want it to be padded. Because there’s one thing to have a good intention. I’m sure you all have good intentions, and you wanna service the customer the right way. And it’s a good thing to… At one point, you’ve maybe told your movers, “This is how it needs to be done.” But is it actually happening?

The marketing, the sales, and the service consistency is huge, and it’s just something that going through this little exercise, you’re gonna discover so much about your company, and you’re gonna find some great opportunities there. You don’t wanna be in a position where a disconnect in communication causes issues, because your ultimate goal is not to just move this customer once. Your ultimate goal is to move them every time they move, is to have them tell everyone they know that’s gonna be moving that they should be moving with you. So you wanna bring as many in, and then you wanna service them with consistency.

I hope this was helpful. If you’re not already signed up for my blog, head over to louismassaro.com. I’ll send out great stuff every week, just like this video, straight to your inbox. Until then, I’ll see you next week. Go out and profit in business, thrive in life. Have a great one.

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How To Convert Bad Moving Leads

3 Types of "Bad" Leads You Can Turn Into Booked Moves

Are you buying moving leads? Are you buying leads from companies like Equate Media, Moving.com, Movers.com, Billy.com? Moving leads are a great cost effective way to generate business. But what do you do when you receive the occasional bad moving leads?

I’m sure you’ve experienced receiving a lead that has a fake name and phone number. Those are what I consider truly bad moving leads. I’m sure you’ve gotten those. It’s just part of buying moving leads.

But what about the leads that have the correct name and phone number but aren’t looking for a mover? When you call them they say, “I was just looking for an apartment” or “I just wanted to rent the truck, and do it myself” or “I was just looking for a realtor”. What do you do with those leads? Treat them as opportunities.

In this episode, I’m going to share with you 3 types of bad moving leads that you can turn into booked moves.

1. They want to rent a truck – not looking to hire a mover
What if instead of just saying, “Well, we’re a full-service moving company, maybe you should call U-Haul,”, start a conversation with them and say, “Oh, I understand. You’re probably looking to save a little bit of money, maybe get a few friends to help you out, right? Many of our customers originally call looking for a truck rental. After we end up quoting them, they are really surprised how close in cost we are for a full-service move.  After renting a truck, insurance, fuel and buying blankets it really adds up. Why don’t I go ahead and just give you a quote, and this way at least you can compare the two.”

You will be amazed at how many of these leads you will end up booking on the first call.

2. They are looking for a realtor – not looking to hire a mover
You can say something like: “What area are you looking for a realtor in?” and help them out. Hopefully, you have a few realtors that you’re working with and you are exchanging customers. They’re referring people to you, you can refer people to them.

Say to the customer, “I already have your email here with the lead that we received. Why don’t I go ahead and send you an email with a couple of realtors that we highly recommend? When you’re ready to move, give me a call and I’ll definitely take care of you on your move.”

That customer is gonna be grateful. You didn’t just say, “Well, we’re a full-service moving company. I don’t know why we have your information from this lead provider”. You went above and beyond. At some point, they’re gonna move. Who do you think they will think of when they do? Your company.

3. They are looking for an apartment – not looking to hire a mover
If they’re only looking for an apartment, send them an email with the link to apartmentguide.com and forrent.com or whatever sites are in your area. It’s a small gesture. You could have pre-made emails ready to go in your system that you could send out. And at the end of the email write, “Hey, if you need any information on your upcoming move or you have any questions on the moving process, anything at all I could help you with, feel free to call us anytime.”

What have you done at this point? You’ve built rapport with potential customers. You started to establish a relationship. You helped them find what they are looking for. They’re going to remember that. I can tell you, you will definitely convert some of these leads into booked moves. Not as many as you will for the people that are actually looking for a quote, but they will book.

Watch the video above for the full episode.

Like this episode? Please share it! My blog and videos are ad-free ONLY because you share my work!

How can I help? What challenges are you facing in your business? What areas could you use some tips in?

Leave me a comment below and I will be more than happy to get back to you or post a video on the topic.

 

Follow Louis on Instagram for tons of great quotes.

 

Full Transcript 

[The following is the full transcript of this episode.]

Hey, guys, this is Louis Massaro, author of 10 Rules of a Profitable Moving Company and founder of Moving Mastery. Are you buying moving leads? Are you buying leads from companies like Equate Media, moving.com, movers.com, billy.com? If you are, I’m sure you’ve experienced bad leads. I’m sure you’ve experienced receiving a lead that the name is Elvis Presley, the phone number’s 123456789. Those are bad leads. I’m sure you’ve gotten those. It’s just part of it. I’m sure you’ve gotten them to your own website as well. And with those leads, those are bad. Those you wanna get a refund, you wanna get a credit, depending on the lead company’s policy, but those are truly bad leads.

But what about the leads that are the right name? They are the right phone number, but when you call them they say, “I was just looking for an apartment,” or, “I just wanted to rent the truck, I wasn’t looking for a mover”, or, “I was just looking for a realtor”. What do you do with those leads? Are you saying, “Well, I’m sorry we’re a moving company,” and then getting pissed off because you have ‘bad leads’ or are you making the most out of those leads?

So, we’re gonna talk about ways to actually take those leads and make the most of them. Because, chances are, you won’t get any type of credit for those leads, because there are people that are moving. It’s a real name, it’s a real phone number, it’s a real website, and they’re moving. So, I’m gonna tell you a few ways that you can turn these ‘bad leads’ into customers. We’ve done it for years. We used take these leads, and they were opportunities. Of course, they’re not ideal. Of course you want somebody that says, “Yes, I’m looking for a mover. Yes, I wanna hear your quote.” But, when someone says, for example, “No, I was just looking for a truck.”

What if instead of just saying, “Well, we’re a full-service moving company, maybe you should call U-Haul,” and hanging up on them, why don’t you have a conversation with them and say, “Oh, I understand. You’re probably looking to save a little bit of money, maybe get a few friends to help you out, right?” “Yeah, yeah. You get it. You get it. Yeah, absolutely.””You know, definitely, saving money is huge, we’re not looking to charge you large sums of money. To be honest with you, a lot of our customers that call that originally are looking for a truck rental that we actually end up giving a quote are really surprised how close in price we are for a full-service move, compared to renting a truck and getting insurance and getting fuel and buying blankets and things like that. Why don’t I go ahead and just give you a quote, and this way at least you can compare the two.”

When you do that, when you take that potential bad lead and turn it into an opportunity, they will convert. A lot of those “I’m just looking for a truck rental” leads, you could convert them right there on the spot, because at the end of the day, yes, will it be more money to hire you as a moving company? It will. But who really wants to do their own move? Who really wants to rent a truck, count on a couple of friends, pay them in beer and pizza. It’s not an ideal day for people. There’s a lot of rebuttals for somebody that’s just looking for a truck. There’s a lot of ways to show them how that’s not gonna be a pleasant day and how hiring your company is really the way they wanna go. And give them the price, let them see what it is, let them make that decision, but you will be able to convert a lot of those.

Let’s say they’re looking for a realtor. “No, I wasn’t really looking for a moving company, I’m looking for a realtor”. If they’re looking for a realtor, what does that mean? It means they’re gonna move at some point. So, have some resources available. “Oh, what area are you looking for a mover in?” “Oh, I’m looking for a realtor.” What’d I say? Mover. “What are you’re looking for a realtor in?” and help them out. Hopefully have a few realtors that you’re working with and you are exchanging customers. They’re referring people to you, you can refer people to them. Say, “Listen, I already have your email here with the lead that we received. Why don’t I go ahead and send you an email with a couple of realtors that we highly recommend that we’ve heard do a really good job. And hopefully that helps you out, and when you’re ready to move, give me a call and I’ll definitely help you out, I’ll definitely take care of you on the price.” That customer is gonna be grateful. You didn’t just hang up the phone and say, “Well, we’re a full-service moving company. I don’t know why we have your number”. You went above and beyond, and at some point, they’re gonna move.

So, whether that’s in a few weeks, whether that’s in a few months, whether it’s in a few years, they’re gonna remember that. And they will call back and you will turn them into a customer. Same thing for apartments. If they’re only looking for an apartment, send them an email with the link to apartment guides in forrent.com. It’s a small gesture that you could have pre-made emails ready to go in your system that you could send out. And at the end of the email, “Hey, if you need any information on your upcoming move or you have any questions on the moving process, anything at all I could help you with, feel free to call us anytime.” What have you done at this point? You’ve built rapport with them. You started to establish a relationship. You helped them in finding what it is that they are looking for. They’re gonna remember that, not everybody. But, I can tell you, you will definitely convert these leads. Not as high as you will for the people that are actually looking for a quote, but they will book.

So you go a little above and beyond for them. The people that are looking for a truck, that are moving right away, you can definitely convert them. You could definitely get them to change their mind from a do-it-yourself move to a full-service move. There’s a lot of rebuttals in that why you should hire a full-service company and not have your buddies come over and help you move your stuff.

So make the most of these ‘bad leads’, if you haven’t been doing it so far, because they will convert. You could also put them into a nurture system where you follow up with them later on. Some automated emails, things like that. But I know a lot of companies that just really toss these leads to the side. And it’s a training effort, too. You’re gonna have to train your sales team about this, but I’m telling you, these leads will convert if you put in a little bit of time. You’re already on the phone with them anyways. It only takes a little bit of extra time. If you’re gonna send them an email, you should have canned emails, already preformated, ready to go. You already have their email if you received the lead from a lead provider. Send them an email with some helpful resources. Don’t give up on those leads. You’re gonna convert ’em, you’ll book more moves that way, and it’s gonna help you drive your marketing costs down. Alright?

If you’re not already signed up for my blog, head over to louismassaro.com, sign up. I’m sending out great information every week. I’ll send it straight to your inbox, and until then, ’til next week, go out and profit in business, thrive in life, have a great day.

 

 

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Why I Became a Moving Business Mentor

Advice on growing your moving company

I want to welcome you to the first episode of a series of videos where I will be sharing all of the strategies, ideas, processes, and experience on running a highly profitable and successful moving company. I will also explain why I decided to become the moving business mentor.

I started my first moving company at 19 years old. I started with nothing and built it into a nationwide multi-million dollar moving empire. And now I want to share all of my success strategies with you as well as my failures and mistakes to help you in your business.

When I started my first moving company I had no one to turn to for the answers that I needed to run and build my business. Because of that, I had a lot of costly and stressful trial and error. I eventually was able to create a system for starting, running and growing successful moving companies.

I opened local moving companies throughout the country, hauled our own long distance moves from those locations and even opened a moving broker division for a couple of years.

I know there are some really good people in the moving business. Men and women with good hearts that want to do the right thing by their customers and provide a great service. For those of you out there, allow me to be your moving business mentor. Allow me to help put powerful processes and strategies in your hands so you can book more moves and become more profitable in your business.

To help you grow your companies will only give the public better options when choosing a moving company and they will receive the quality moving service they deserve. I believe it’s those of you out there focused on your customers that will help rebuild the reputation of our industry. That is my mission as a moving business mentor.

From my brief time as a moving broker, I met some really great moving company owners that were focused on providing a quality service. I also came across some moving company owners that were not really concerned about customer service at all. I hope to share with them the importance of customer service and the realization that the only way to build a real business that will thrive is to focus on your customer. (In this episode I share the legal trouble that I experienced from becoming a moving broker).

What I will be sharing as your moving business mentor:

  • Marketing strategies for your moving company.
  • How to book more moves for you moving company.
  • How to become more profitable in your moving company.
  • How to hire amazing employees.
  • Ways to improve the quality of your service for your customers.
  • How to spend more time working ON your business and not IN your business.
  • How to work fewer hours, while reducing stress and increasing profits.

Basically, I will be sharing everything I did to start my first moving company with 2 rental trucks and grow my moving businesses to $20 million a year in moves.

Whether you are just starting out or you have a very successful moving company with multiple locations, there is always that next level for everybody!

Watch the video above for the full episode.

Like this episode? Please share it! My blog and videos are ad-free ONLY because you share my work!

How can I help? What challenges are you facing in your business? What areas could you use some tips in?

Leave me a comment below and I will be more than happy to get back to you or post a video on the topic.

Follow Louis on Instagram for tons of great quotes.

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Full Transcript 

[The following is the full transcript of this episode.]

Hey, my friend, it’s Louis Massaro, author of Ten Rules of a Profitable Moving Company, and founder of Moving Mastery. I wanna welcome you to the first video in a series that I’m putting together on the moving business, where I’m gonna be sending out weekly content on how to help moving company owners just like you profit in business and thrive in life.

You see, I started my first moving company when I was 19 years old. I was a little 19-year-old kid. I had no money. I rented two trucks that I kept parked in the truck rental yard. I’d drive there every morning to dispatch my crews. Half the guys that I tried to hire thought I was a joke. Here I was, this young kid working out of a truck rental yard, and I was interviewing ’em in my car, trying to hire great guys to come work for me. And it was tough. It’s a tough business to be in, and to get it started with, really with nothing, with two rental trucks, some advertising, and answering and booking all the moves from my cell phone as I drove around and went to apartment complex and apartment complex, trying to round up business and build a little referral network, it was a struggle. But eventually I built a little system. I was able to move into an office and buy some of my own trucks, and within a couple of years, I had a nice system that I had perfected around local moving. And I started to expand, and open up offices nationwide. And before long, we had quite a business going.

And I say this because I wanna put it in perspective of what’s possible, and that’s a lot of what these episodes are gonna be about: How to grow your business, how to expand, how to make more money. But at the same time, I also wanna help you avoid problems, because that’s a really big thing for me, because as I grew, and as I went through the 2008 recession, and at that point I had offices all around the country, and the recession came, and it was tough, and I stumbled, and it was a big setback. I almost went bankrupt. We had trucks, 60 trucks, and advertising, and warehouses, and employees, and it was tough when that time came. And it was something that took me a year or so to bounce back from, but when I did, I bounced back stronger than ever, and decided that I was gonna start brokering moves. I was gonna sell my long-distance trucks, and broker moves. I thought it was a great plan at the time. I figured if all I have to do is focus on selling, and I could find someone else to service these moves, it’ll be great.

So I did that. I sold my long-distance trucks, I started brokering moves, and what I realized before long is that it wasn’t the same as when we used to service our own moves with our own trucks, and now we’re relying on other people, and not all of them had the same values that we had, and they didn’t treat the customer with the respect and integrity that we did when we did our moves. And we had a move that a shipper got into a dispute with the carrier, the carrier wouldn’t unload their stuff, that move turned into an , and four years later, as we were doing 12,000 moves a year, I ended up to charges for running a brokerage business. And even though all of our paperwork was right, it just led to that. And at the time, I saw it and I looked at how many complaints we had versus how many moves we did, and I just thought that it was such a low amount, and I didn’t understand why I was involved in this legal situation now.

And as I went through that, and as it’s now behind me, and I came out of it, and my local companies were still good, I realized that it was based on just poor decisions that I made, and a decision to try to take the easy way by brokering moves, and not having the control over it. And I look back at that, and it was a mistake. And I don’t wanna see anybody else make that mistake, so as I went through this whole process, it dawned on me. I’m like, “You know what? I wanna help as many people as I possibly can.” Because when I came up in this industry, I was 19 years old. I started my business in 2000 and I had nobody to turn to. I read a ton of books, I had some mentors, but nobody that had really ever been there in this business to guide me and help me make the right choices and the right decisions with my business. I learned so much from trial and error, and making mistakes, and coming back from those mistakes, and it was time-consuming and it was stressful.

And if I could help you not make some of the same mistakes that I made, and I could share all of the success that I had, and all of the sales and marketing and operations, strategies and processes and procedures, that’s what I wanna do because, you know what, I look back and I look at when I was starting in the business, and if I had someone to share how they did it with me, I might have not have done it exactly how they did it, but it would have shed some light on certain ways that things could be done. And that’s what I hope to do for you.

So that’s what these videos every week are gonna be about. It’s gonna be about me be sharing some information, and you taking what you want from it, using it or not. It’s not that my way is the right way, and I’m not sharing this information to prove how much I know. It’s not about that. It’s more about, how can I help? How can I serve and help you create a better business? ‘Cause you know what? This is a tough business. The moving business is tough, everything, from your employees to the customers. You’re dealing with people in one of their most stressful times, and you have to deal with who’s showing up for work, or trucks breaking down, do you have enough money for marketing. It’s tough, and I’ve been there, and I know what’s like. And if I could help somebody get to that next level, to where it’s not as stressful, and there’s more money coming in. Because I believe that you can’t just profit in your business. My motto is profit in business and thrive in life. You need to have systems in place, processes in place, checks and balances, and ways to make sure that you could have a profitable business but you’re not there 80 hours a week. To where you could work on your business and not always be in your business, to where you could take some time away and enjoy your life.

And in this business, if you’re gonna own a moving company, if you’re gonna be in the moving business, there’s a lot of responsibility, there’s a lot of liability, and it’s a lot of work. You deserve to make a lot of money. If you do a good job, and you go out there every day, and you service the customers the right way, and you create raving fans, you need to make a lot of money in this business, or it’s not worth it. It’s tough, it’s a tough business. So that’s really my mission. I know that there’s good movers out there. As a broker, I dealt with a lot of companies across the country, and I know there’s some really, really good-hearted people out there that really wanna do the right thing. And I know that some of them struggle with some of their sales processes, and their marketing processes, and just structuring their business, but I know that if they had those processes in their hands, and they had some of the sales and marketing strategies, that the public would receive better service because they would get more moves.

And I know there’s a lot of good movers out there, and I know there’s some bad movers out there, too. And I know there are some people that customer service might not be their top priority, but it might not be because they’re bad people. They might just not know a better way of doing it. So listen, I’ve run moving companies all across the country. I started a brokerage division, which I wish I hadn’t done, but you know what, it led me to this. And I wanna be of service to you, I wanna help you build your business, grow your business. I’m gonna be doing weekly videos just like this, but we’re gonna talk about specific things that you could implement in your company to help you grow, to help you get to that next level. Because if you’re just in this to make a living, I challenge you to set your sights a little higher, because you can make a lot of money in the moving business, and that’s what you should wanna do, because again, it’s tough. So if you can create a company that you could pass down to your kids, or create a company that you could sell at some point and not have to work anymore, that’s what you should be shooting for.

So I don’t care if you’re just starting out. I don’t care if you have 10 locations already. There’s always that next level for somebody. So if I could share some information to help inspire you to get to that next level, that’s what I wanna do. So if there’s anything, any videos, any topics, anything you need help with, leave comments, let me know, I’ll do a video on it. I’ll be more than happy to help you. If you’re not signed up for my blog, head over to louismassaro.com, sign up for my blog. I’m gonna be sending out weekly videos, information on the moving business, information on business in general, on mindset, how to get yourself in the right mindset to get to that next level, how to think like a millionaire mover, and not just create a job for yourself, but create a business that makes money for you.

So sign up for my blog. I’m gonna be on social media, Facebook, Instagram, LinkedIn. If there’s anything I could help you with, please leave me a comment, let me know. I’m gonna be sending out these videos for free, and, listen, I’m honored to be able to help, and I’m here to serve, so let me know what I can do, let me know what you need help with, and I’m gonna be more than happy to do a video and help you out. So thanks for checking this out, go out there, profit in business, thrive in life. I hope to see you soon.