Top 5 Moving Company Marketing Principles

A Timeless Foundation For Managing Your Marketing


Marketing is always a hot topic for moving company owners. The questions I get on a regular basis are “what are the best lead sources for moving companies?” or “if you were starting your moving company all over again, what would be the number one area you would spend your marketing budget on?” I understand the desire to know the answers to these questions, the problem is what works today may not work tomorrow. Instead, I believe the focus should be on timeless moving company marketing principles.

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Moving Sucks!

Create A Better Moving Experience For Your Customers


As a moving company, it’s easy to overlook the fact that moving is not a fun event for your customers. It can be one of the most stressful things they do in their life and quite frankly, moving sucks! What can you do to make the moving experience “suck less” for your customers?

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BBB Accreditation For Moving Companies?

Is The Better Business Bureau Still Relevant?

With so many modern-day review platforms like Yelp, Google, Facebook and moving reviews to monitor to keep your reputation polished, is BBB accreditation for moving companies still relevant?

When I started my first moving company in 2000, if a customer had a complaint they filed it with the Better Business Bureau — the BBB. When we received a complaint it was a big deal and something we worked to resolve ASAP. Nowadays, I hear moving company owners say: “the BBB is old school, no one goes there to look at moving companies anymore”. I disagree.

Although it might not be the only game in town anymore when it comes to customers filing a complaint, the BBB is still very relevant for moving companies and something you need to pay attention to. Continue reading…

Run a Tight Local Moving Operation

It All Starts With The Way You Dispatch Your Moving Crews

I’ve always said there is a thin line between losing money and making a ton of money in the moving business. As a moving company owner, you can’t afford to run a loose operation, there are too many opportunities for money that should turn into profit to slip through your hands. One of the best ways I know to increase profitability is to run a tight local moving operation. It all starts with the way you dispatch your moving crews. Continue reading…

How To Handle Storage In Your Moving Company

6 Steps To Create A Lucrative Storage Business

Moving and storage go hand-in-hand. Typically, anyone who is moving into storage will be moving as well. As a moving company, it can be very lucrative to have storage as a revenue stream for your business. In this week’s episode, I share with you how to handle storage in your moving company.

At each of my locations throughout the US, we also had a warehouse where we offered storage. These different locations had between 300 and 650 vaults that we were billing $65 per month, per vault. When you are billing out numbers like that, you can pay a lot of your monthly bills just from your storage revenue.

If you’re going to offer storage at your moving company, you need to set it up correctly, otherwise, you’re exposing yourself to a ton of liability. Continue reading…

How To Fire Someone At Your Moving Company

6 Steps To Letting An Employee Go

If you’ve ever had to fire someone you know it’s not an easy thing to do. But as a business owner or manager, it comes with the territory. Too many times business owners delay firing someone who they know is not a good fit for their company, someone who is hurting their business more then they are helping their business. It’s an uncomfortable situation that’s not fun to deal with, but if it’s time, you need to do it. Continue reading…

Positive Reviews, “Cheap Customers” & Charging Movers For Damage?

Focus On The Cause Of The Problems, Not The Effect

I recently received a question from a moving company owner on Facebook that I felt was really important for me to share with you. His question was: ”I have a quick question. Since I’m working on gaining more positive reviews, what is the best way to solve these issues? Number one, the damages, like scratches that the movers did and, number two, how to handle cheap customers that were expecting to get the move done in three hours, but it took six hours, and then they’re complaining about how long it took and asking for a huge discount,” he said. Continue reading…

Schedule Your Priorities For Success

Spend Time Working On What Matters For Your Business

It’s a new year and the air is filled with endless opportunities. Do you have big goals and dreams that you want to accomplish this year? When you look back at last year, did you accomplish all that you wanted to? We all have goals that we’re trying to accomplish while at the same time struggling to manage the distractions of everyday business and life. If you’re going to take your business to the next level, you need to get clear on your priorities and make sure they’re on your calendar. Continue reading…

Diversify Your Moving Company’s Marketing

Part 2

Earlier this year, Yelp made a change to their algorithm which left a lot of moving companies in a bad position. This unexpected change caused hundreds of moving companies to lose 4 and 5-star reviews that were on their page. Some of these companies were paying $10,000 – $20,000 per month to advertise with Yelp. What do you think happened after they lost these reviews? Continue reading…